The global dietary supplements market size was valued at USD 151.9 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.9% from 2022 to 2030. Increasing consumer awareness toward personal health and wellbeing is expected to be a key driving factor for dietary supplements over the forecast period. The working population around the globe is struggling to fulfill the dairy nutrient requirements owing to hectic work schedules and changing lifestyles. Increasing dependence on the supplements to fulfill the nutrient requirement owing to their high convenience is expected to drive the market over the forecast period.
The U.S. emerged as a leading market for dietary supplements in the North American region owing to the higher spending capacity of the consumers. Increasing spending on healthcare products, the rising geriatric population, rising interest in preventive healthcare, and growing interest in attaining wellness through diet are expected to augment market growth over the forecast period. A growing number of fitness centers, health clubs, and gymnasiums coupled with growing awareness about fitness among the youngsters is expected to increase the demand for energy and weight management. Increasing acceptance of sports as a career is expected to increase the demand for sports nutrition which in turn benefits the market for dietary supplements.
Research and development are the key success factor for dietary supplements which requires heavy investments. Also, stringent regulations regarding the health benefits claim and labeling of the products are expected to create challenges for the dietary supplements over the forecast period. The unprecedented outbreak of the COVID-19 pandemic has largely affected North America and European countries such as the U.S, Italy, Spain, the U.K., France, and Germany. The dietary supplement industry is largely concentrated in these regions which in turn benefitted from the situation as the market witnessed a surge in demand for immunity-boosting supplements.
Vitamin as an ingredient dominated the dietary supplement market and accounted for more than 30.8% of the revenue share in 2021, owing to high demand from working professionals and sports athletes for energy and weight management. The users consume multivitamins through tablets, powder, and liquid owing to the higher convenience index in terms of usage. The botanical ingredient was the second largest sub-segment and is expected to witness a CAGR of 9.2% over the forecast period. Increasing adoption of a vegan diet around the globe owing to growing environmental concerns is expected to boost the demand for the botanical ingredient over the forecast period.
The proteins and amino acids segment is expected to witness the highest CAGR of 13.4% over the forecast period. Increasing demand for the protein supplements like whey powders and amino acid products like creatine, tyrosine, citrulline, and proline from the consumers owing to the increasing awareness on health and diet is expected to drive the market for dietary supplements over the forecast period. Energy and weight management product manufacturers are recently focusing more on incorporating nutraceutical ingredients to enhance the nutritional value of the products. It has increased the demand for the fibers and specialty carbohydrates that are indigestible by humans but help to reduce cholesterol levels, weight management, and control blood sugar level.
The tablets segment led the dietary supplements market and accounted for 33.6% of the revenue share in 2021. The higher prevalence of multivitamin products in the form of tablets owing to easy dosage, low cost, higher shelf life, and higher convenience is expected to positively impact the tablets segment over the forecast period. Growing importance for microencapsulation of the finished products to ensure the controlled release is expected to increase the demand for capsules from the health and wellness products manufacturers over the forecast period. However, their higher cost compared to tablets is expected to create challenges for the capsules over the forecast period.
A large number of brands including Optimum Nutrition, Quest Nutrition, NOW Foods, and MusclePharm are involved in the manufacturing of powders of protein, omega-3, minerals, and vitamin blends. Increasing demand for supplements in powder form from bodybuilders, elite athletes, and fitness enthusiasts is expected to boost the powdered dietary supplements over the forecast period. The liquid form is anticipated to witness the highest revenue CAGR of 12.1% over the forecast period. Liquid dietary supplements are liposomal products that can evenly disperse in the water allowing smooth consumption. Liquid form facilitates the easy formation of blends leading to higher usage in yogurt, smoothies, and other energy drinks.
The energy and weight management application segment led the market for dietary supplements and accounted for a revenue share of 30.6% in 2021. Other application of dietary supplements includes general health, bone & joint health, cardiac health, gastrointestinal health, anti-cancer, immunity, diabetes, lungs detox/cleanse, and others. Dietary supplements are primarily used to fulfill nutritional deficiencies in humans. Increasing awareness among the consumers regarding personal health and wellness is expected to drive the demand for dietary supplements including protein and amino acids, minerals, vitamins, and omega fatty acids over the forecast period.
Increasing awareness regarding gut health owing to the increasing prevalence of irritable bowel syndrome, constipation, acid reflux, and indigestion around the globe is expected to drive the demand for fibers and specialty carbohydrates from the gastrointestinal health application over the forecast period. Revenue from immunity application is anticipated to witness a CAGR of 8.8% over the forecast period. The outbreak of the COVID-19 pandemic in the year 2020 has increased the demand for immunity booster products all over the globe. Immunity-boosting vitamins, minerals, and herbs witnessed a surge in demand in 2020 which is expected to continue till the vaccine reaches everyone which is expected to benefit the segment.
The OTC type segment dominated the market for dietary supplements and accounted for the largest revenue share of 75.7% in 2021 and is expected to lead over the forecast period. OTC sales of dietary supplements are expected to witness steady growth owing to rising consumer awareness regarding the health benefits of dietary supplements. Initiatives related to healthcare infrastructural development along with the introduction of favorable policies by most governments across the world are likely to impact the popularity and expansion of OTC dietary supplements. OTC dietary supplement industry is focusing on improving the functionality of these supplements through innovations in product formulation, which, in turn, is expected to offer potential growth prospects in the market.
The prescribed dietary supplements segment is expected to register a CAGR of 9.8% over the forecast period. Prescribed supplements are manufactured with strict standards similar to that of pharmaceutical drugs. These supplements provide minimalistic side effects along with proper labeling. Strict regulation by the governing bodies and limited awareness among the individuals related to labeling and health claims is expected to drive the sales of prescription-based dietary supplements. An increasing number of prescribed dietary supplements for individuals with nutritional deficiencies for the precise delivery of nutrients is expected to drive the sales through the prescribed type over the forecast period.
The adult segment dominated the market and accounted for the largest revenue share of 46.6% in 2021. Changing lifestyles and hectic work schedules among working adultsare leading to nutritional deficiencies which are expected to lead to increased consumption of dietary supplements by adults. The increasing prevalence of obesity, cardiovascular diseases, diabetes, and other related conditions among adults around the globe is expected to be the key factor driving the market. Increasing acceptance of sports as a professional career is expected to drive the demand for dietary supplements like protein, vitamins, amino acids, and others over the forecast period.
A growing number of geriatric populations in the regions like North America, Europe, and the Asia Pacific is expected to augment market growth over the forecast period. With the geriatric population being susceptible to several infections, the demand for immunity boosters from these end-users in the covid-19 pandemic is expected to grow at a higher rate. Growing awareness regarding the nutritional requirements for children and infants is expected to augment the demand for dietary supplements. The growing working population and increasing per capita income in the developing economies are expected to increase consumer spending on infant nutrition over the forecast period which is expected to drive the market.
Distribution Channel Insights
The offline segment dominated the market and accounted for the largest revenue share of 81.0% in 2021. The offline distribution channel operates in brick and mortar model or direct-to-consumer model. Offline subcategories include supermarket/hypermarkets, pharmacies, specialty stores, practitioners, and other direct-to-customer channels for offering dietary supplements. Supermarkets/hypermarkets contribute significantly to the sales of dietary supplements in Europe and North America owing to higher prevalence. In the offline segment, the supermarket and hypermarket segment accounted for 33.9% of the overall sales of dietary supplements in 2021. According to a report published by Food Industry Asia in 2020, hypermarkets and supermarkets in Asia Pacific are likely to witness significant growth, with Vietnam, India, and the Philippines expected to grow at the highest CAGRs over the forecast period.
The sales of dietary supplements through online distribution channels are expected to witness the highest growth in the coming years. Increased number of internet users, ease of access to a number of brands, fast-paced lifestyle of the masses, 24/7 availability of products, the convenience of shopping, and a wide range of products offered are factors driving the sales of dietary supplements through online distribution channels in the country. The sales of dietary supplements through online distribution channels are expected to witness the highest growth in the coming years. The spread of the COVID-19 attracted more customer traffic to comprehensive e-commerce platforms, resulting in the easy availability of different supplement brands to consumers. A number of the online purchasing habits of consumers developed during the pandemic are expected to continue in the coming years as well.
North America dominated the market for dietary supplements and accounted for the largest revenue share of 34.8% in 2021. It is projected to witness a CAGR of 5.6% over the forecast period on account of the growing use of products with high nutritional value and low calory content. Furthermore, increasing awareness about the consumption of supplement products in Mexico on account of new product launches is expected to drive the demand for dietary supplements over the forecast period. In Asia Pacific, the market is expected to witness higher revenue growth over the forecast period.
The region is expected to be the largest market for dietary supplements by 2030 owing to the growing consumer base in the countries including India, China, South Korea, and others. Increasing expenditure on health-enhancing products in the region owing to growing per capita income and increasing awareness is expected to drive the demand for dietary supplements over the forecast period. The European region accounted for a significant revenue share in 2021 and is expected to grow at 6.9% over the forecast period. Higher consumer awareness and higher per capita disposable income in developed countries like France, Germany, and the U.K. are expected to drive the market over the forecast period.
Key Companies & Market Share Insights
Some of the key players in the market are Amway Corp., Abbott, Arkopharma, Bayer AG, Glanbia PLC, Pfizer Inc., ADM, and Ayanda. The market is highly competitive with the major public as well as private players focusing on innovation and research and development of products. For instance, In April 2019, Ayanda received a patent for a soft gel capsule in Europe that can contain active probiotic bacteria. Before the invention, the application of gels to carry probiotic bacteria was difficult as the production of gels requires high temperatures which did not allow bacteria to survive. Some of the prominent players in the dietary supplements market include:
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Herbalife International of America, Inc.
Nature’s Sunshine Products, Inc.
Dietary Supplements Market Report Scope
Market size value in 2022
USD 163.9 billion
Revenue forecast in 2030
USD 327.4 billion
CAGR of 8.9% from 2022 to 2030
Base year for estimation
2017 - 2020
2022 - 2030
Revenue in USD million and CAGR from 2022 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Ingredient, form, application, end user, type, distribution channel, region
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; Canada; Mexico; Germany; France; Italy; Spain; U.K; China; Japan; India; Australia & New Zealand; Brazil; Peru; Chile; Saudi Arabia; South Africa
Key companies profiled
Amway Corp.; Abbott; Arkopharma; Bayer AG, Glanbia PLC; Pfizer Inc.; ADM; The Nature’s Bounty Co; NU SKIN; NOW Foods; Herbalife Nutrition of America, Inc.; Nature’s Sunshine Products, Inc; Ayanda; XanGo, LLC; Nutracutics Corp.; American Health; BPI Sports, LLC; Dymatize Enterprices LLC; Bionova; GlaxoSmithKline Inc. Himalaya Global Holdings Ltd.
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Segments Covered in the Report
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global dietary supplements market report on the basis of ingredient, form, application, end-user, type, distribution channel, and region:
Ingredient Outlook (Revenue, USD Million, 2017 - 2030)
Proteins & Amino Acids
Fibers & Specialty Carbohydrates
Omega Fatty Acids
Form Outlook (Revenue, USD Million, 2017 - 2030)
Application Outlook (Revenue, USD Million, 2017 - 2030)
Energy & Weight Management
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End-user Outlook (Revenue, USD Million, 2017 - 2030)
Type Outlook (Revenue, USD Million, 2017 - 2030)
Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
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Regional Outlook (Revenue, USD Million, 2017 - 2030)
Australia & New Zealand
Central & South America
Middle East & Africa
Frequently Asked Questions About This Report
Which are the main ingredients used in the formation of dietary supplements?
b. The main ingredients used in the preparation of dietary supplements include minerals, vitamins, proteins, and amino acids, botanicals, omega fatty acids, and fibers, and specialty carbohydrates
What is the dietary supplement market growth?
b. The dietary supplement market is expected to grow at a compound annual growth rate of 8.9% from 2022 to 2030 to reach USD 327.4 billion by 2030
Which are the major end-users in the dietary supplements market?
b. The major end-users in the dietary supplements market include adults, pregnant women, children, the geriatric population, and infants, with pregnant women expected to show substantial product demand through 2030
Which are the dominant distribution channels in the dietary supplements market?
b. The over-the-counter (OTC) type segment dominated the market with over 75.7% revenue share in 2021 and is expected to advance at a substantial CAGR of 8.8% through 2030
How big is the dietary supplement market?
b. The global dietary supplement market size was estimated at USD 151.9 billion in 2021 and is expected to reach USD 163.9 billion in 2022
The market size, measured by revenue, of the Vitamin & Supplement Manufacturing industry is $37.2bn in 2022. What is the growth rate of the Vitamin & Supplement Manufacturing industry in the US in 2022? The market size of the Vitamin & Supplement Manufacturing industry is expected to decline -0.5% in 2022.
As per the analysis, the dietary supplements market is likely to grow above a CAGR of around 8.9% between 2021 and 2028. The dietary supplements market was worth around US$ 168 Billion in 2020 and is estimated to hit approximately US$ 307 Billion by 2028.
More than half of American adults take at least one dietary supplement a day. And the number of these products on the market is growing—from about 4,000 in 1994 to about 80,000 today, for an estimated $40 billion in sales.
Americans spend $30.2 billion on supplements every single year. That's $28.3 billion for adults and $1.9 billion for children, or 9.2% of all out-of-pocket U.S. health care spending.
USANA (NYSE:USNA) prides itself in providing consumers the highest quality nutritional products in the world. From its award-winning supplements to its innovative skincare line, USANA has proven for more than 25 years why it's a company you can trust.
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